I'm back home with my family today as I write this blog post today. I am sitting in my living room looking at a neighborhood just waking to a Friday morning. I just got my kids off to school and my wife off to work, and now I'm watching the sun light up the west side of the street and people beginning their day. As I'm looking at all these houses I'm wondering how many of these people will think about going to a chiropractor today. I'd guess that the number is pretty slim. Sure, some of my immediate neighbors are aware of chiropractic because of me, but of the 60-70 homes in my neighborhood, I'd bet that there might be 2 or 3 families that see a chiropractor with any kind of regularity.
How can I change this? I think this is a question that every one of us faces as we go into practice. What can I do differently than the chiropractors that are already here to help people to understand what chiropractic really is, and how it is going to help thier family. Certainly by being the best chiropractor I can be, I will have a successful practice, but I want more than that.
I want to raise awareness in people that chiropractic can save lives, not just relieve pain. I want there to be such a demand for chiropractic that my neighborhood alone could sustain my practice, and the next neighborhood over can sustain another chiropractor in his. Our services are so greatly needed among all those people that I'm watching wake up and start their day this morning, but it's going to take a joint effort among all of us to get this idea of wellness care to the world. I can't change things alone. It is going to take an army of chiropractors going to the world to tell it that choropractic is about healing lives, not just rehabilitation after low-back injury, to get chiropractic into main stream thinking.
