Aiming to better serve prospective students, current students, alumni and friends, Sherman College of Chiropractic has launched its mobile responsive website at www.sherman.edu. The site is designed to optimize visually across all devices, including smartphones, tablets and desktops.
With mobile/tablet access of the Sherman College website continuing to increase, demand is high for the new site. The college’s web analytics clearly show an increase in mobile and tablet usage and have underscored a need for a responsive design. While desktop usage of www.sherman.edu has grown 220 percent over the past two years (January 2012-December 2013), mobile usage has grown 322 percent, and tablet usage has grown 344 percent. Web usability for those reaching out to the college on these devices is key.
“We have to reach people where they are and make it easy for them to access the information they need,” said Sherman College President Dr. Edwin Cordero. “Data shows that Sherman’s prospective students, current students, alumni and supporters are increasingly reaching out to us from mobile devices.” He says the college selected responsive design (rather than a mobile app or subset of the website) because this option gives users easy access to all the information on the site, regardless of the device they use.
The college chose Steve Tullius, D.C., A.C.P., as its partner on the site design. Tullius is CEO of chiropracticis.com. “The new website showcases the caliber of the chiropractic educational program Sherman College of Chiropractic has to offer and equips the institution with the infrastructure needed to grow with rapidly changing technology,” said Tullius. “Current and future students, alumni, faculty and staff will be very proud to share the site with the profession and public. It was a great honor to collaborate on a project of this importance for the college and for chiropractic.”
The college also worked with its agency, Higher Education Marketing, to continue refining its analytics and search engine optimization (SEO) through the project and beyond. This step is key to preserving the college’s SEO progress and ensuring continued success in this area.
In the coming weeks and months, the college will continue to monitor usage of the site and make improvements. The student and news blogs will be incorporated into the new format, and social media is being integrated as well.