Straight from Sherman

Third Time’s a Charm for Lenfest Scholarship Recipient Beaty

“I was making good money as an IT professional but I wasn’t really content in what I was doing. After attending a Career Day at Sherman, I went back to work and gave my two-weeks notice.”

 
You might have read about how the Lenfest Scholarship impacted Carolyn Beatty's life in the Donor Honor Roll section of the Spring 2010 issue of Straight from Sherman. Here's the full story.

“Remember, you don’t choose chiropractic; it chooses you.” These words spoken by alumna Nalyn Marcus and a talk given by Reggie Gold were enough to finally convince Carolyn Beaty, after attending three Career Days, that Sherman was where she needed to be.

Working as an IT professional at the University of South Carolina Upstate in Spartanburg, Beaty passed the Sherman College sign nearly every day on her way to work. Curiosity led her to the college’s web site, where she saw a promotion for an upcoming Career Day.

“I was making good money but wasn’t really content in what I was doing,” Beaty says. “I had been e-mailing the admission office at Sherman for a while, but after that third Career Day, I went back to work on Monday and gave my two-weeks notice. It was a pivotal point for me, that one statement.”

Beaty says she had a little money saved up and was not extremely concerned about financial aid and loan burdens. After a year at Sherman, she started looking for ways to supplement the increasing costs she faced.

She even considered abandoning her dream because as the money dwindled, her stress and budgeting woes increased. “I thought about leaving to get a full-time job to save some money and come back, but I knew if I did that, chances were high that I wouldn’t make it back,” Beaty says.

She was thrilled when she was awarded the Dawn K. Lenfest Scholarship, established by a Pennsylvania College of Straight Chiropractic graduate who feels passionately that students should be able to focus on establishing their careers rather than on debt retirement when they graduate.

“I already had withdrawal paperwork ready but hadn’t submitted it,” Beaty says. “I was really contemplating it, and it was a life decision: stick with chiropractic college or go back to what I knew with computers and IT.” The scholarship made it an easy choice for her, and she tossed the withdrawal paperwork.

“The scholarship made a huge difference,” Beaty said. “I could focus all my attention on why I came to Sherman. I worked to perfect my craft, get involved in the community, be a good intern, focus on studies, and get everything I could out of the program academically. It brought me back to the reason I came here -- to be a vessel for chiropractic.”

Since then, Beaty says, her education and the Lenfest Scholarship have taken her to another level: they have changed her thinking about philanthropy. “I saw what the generosity I had been shown did in my life, and now I am looking for ways that I can impact profession I am going to pass it along and pay it forward –- and that’s what I’m most excited about now,” she says.

“I had always thought about giving away a percentage of my practice earnings, but now I also cannot conceive being in practice and not giving away a portion of my business to people who don’t have the financial means to experience what chiropractic can offer. The Lenfest Scholarship taught me this lesson in philanthropy.”

Spring 2010 magazine on the way!

The Spring 2010 issue of Straight from Sherman is at the printer and will hit the mail in a week or two! Here's a quick look at what to expect in this issue:

• Embracing Change (President's Message): If change and adaption within living things are good, then we should view them as opportunities for positive experiences in business and practice.
• Campus News: Show your Sherman pride; alumni earn My Scholarship credit; Kenya, Stephens join faculty; prospective students attend Shadow an Intern Day; students named Intern of the Month.
• It Just Takes Five: The Paddens have proven that it really does pay to refer students to Sherman as they become the first couple to receive a $5,000 scholarship in their name.
• Attracting Patients: Alumnus Shane Conner reminds us why every chiropractor should be concerned about attracting quality patients.
• Focus on Alumni: Alumni Association President Nalyn Marcus shares why a solo practice doesn’t mean you have to go it alone; alumni share news; reunions planned at Lyceum.
• Practice Styles to Suit You: Chiropractic is far from a cookie-cutter profession. Anyone who doesn’t believe that only needs to look at a handful of Sherman graduates who are practicing in ways that are uniquely tailored to their lifestyles and interests to be convinced. Features alumni Natalie Kurylo, Paul Newhart, Chris DeGeorge, Kevin Day, Gabriel O'Sullivan, John Glenn & Jimmie Wells Glenn and Linda Tarpley.
• Students, Center Stage: From ‘sage on the stage’ to ‘guide on the side,’ Sherman faculty are putting students front and center and focusing on new ways to teach.
• Donor Honor Roll: The college recognizes regents, alumni, friends, faculty and staff who generously support our program.
• Reconnect with Us: Find us on Facebook, get involved in research or join us for a college visit!

Planning the next SFS

We're busy planning the Spring 2010 issue of Straight from Sherman. Next year, look for this blog to contain more info than you'll find in the printed issue -- more photos, stories and videos, too!

In the meantime, have you read your Fall 2009 issue? Tell us what you think and what you'd like to see more (or less) of. We love feedback.

Download Fall_2009_SFS (PDF)

Fall 2009 issue highlights

We are wrapping up the Fall 2009 issue of Straight from Sherman and sending it off to the printer later this week. Look for it in your mailbox in about three weeks. Here's a quick look at what to expect in this issue:

Getting Engaged
Sherman College’s Quality Enhancement Plan aims to enhance student learning in the classroom and the clinic by engaging students in case study instruction. 

Campus News
Three new members join the Board of Trustees; new employees join Sherman; students are named Interns of the Month; Wise and Newlin celebrate anniversaries; Dr. Garren is remembered.

A Waiting Room Half Full; Focus on Alumni 
Alumni share how they are succeeding, even in a down economy. Also, learn ways to adjust to the recession and catch up on the latest alumni news.

Chiropractic in Malaysia
Cousins Kuan Wei Choo, D.C., and Dansen Wong, DC2B, are bringing chiropractic to their corner of the world.

Success Has Many Faces
Chiropractors run their own businesses, help others and control their own destiny. Explore the paths some of our graduates have taken to success.

Giving Back to Sherman
The Beanes and Gibbs join the Heritage Society; how to join the Legacy Society; leaving a footprint on the Plaza Walk.

Alumni, Friends Honored
Chiropractors of the Year Drs. Patricia Giuliano and Peter Kevorkian; award recipients; Vidrine inducted in Gallery of Honor.

Sharing the Pride
Sherman alumni, friends, students and supporters celebrate at Lyceum 2009.

Re-Connect with Us
Connect to Sherman on social networks, check out our video tour of campus, and see where we’re headed next!

What do YOU want to see in Straight from Sherman?

We'll continue to post information and additional content (plus a few extra surprises now and then!) from the Spring 2009 issue of Straight from Sherman, but we're already working on the fall issue.

So, what would you like to read about and see pictures of?
What can we do better?

Please help us improve Straight from Sherman so we can provide you with a better and more meaningful alumni publication. Comment on this blog or e-mail your suggestions to Karen Rhodes or Marggi Roldan. Thank you!

Which Online Platforms Are Right for You?

Want to get your feet wet in social networking, but don’t know where to start? Check out these quick overviews to help you decide.

LinkedIn ~ Low maintenance and accessible

• Professional networking
• Profile includes searchable resume
• Low key, few graphics, no games
• Groups for discussion, questions and news
• Integrates with blogs (RSS)
• Mass messages only available with paid version

Facebook ~ Quick and fun, more applications

• Friend oriented, with private and public messages
• Publish pages for events, invite members to attend/join
• Publish pages for organizations and groups
• Upload music, photos, videos
• Integrates with Twitter and blogs
• Post messages to selected friends
• Many shared-friend applications

Blog ~ Wordpress, Blogger, Typepad (paid)

• Easy-to-create web site; use as an online brochure, business card
• Start a dialogue with visitors
• Begin building an e-mail list to use with e-mail marketing

Twitter ~ Speed networking in real time

• Micro blog (140 characters)
• Send links
• Make connections
• Integrates with Facebook, LinkedIn

Technology: What’s Your Status in Social Networking?

by Sherman Webmaster/Social Networks Manager Charlotte Babb

Social networking is free to join and use, and it can be a great way to help make your practice and yourself more accessible to potential practice members or patients. You can build a reputation online and share your thoughts and expertise with colleagues and clients. But how do you navigate through the world of Web 2.0? We’re here to help.

Planning the message you want to share with the world is a key to bringing the world to your door. Be yourself, and be honest, and you will build the reputation and trust to attract business. Each of the following services is the most popular of its type, and each helps build an online presence for you and your office.

LinkedIn.com ~ Professional networking
LinkedIn helps you make business contacts. You can invite and connect with colleagues, coworkers or employees and friends. Your profile includes an online resume, your expertise and your base of operations. You can ask or answer questions, post events and invite others to attend. You can recommend your contacts and get recommendations from them. You can start or join interest groups for spreading news or starting a discussion. Find more information at http://imonlinkedinnowwhat.com/.

• Get linked in with Sherman College at www.linkedin.com/in/shermanchiropractic and www.linkedin.com/groups?gid=1680507 (the SCSC Alumni group).

Facebook.com ~ Finding your friends
Facebook is the most popular social network, especially with the college to 30-something age group. Facebook works hard to be fun to use, even addictive. You can post private or public messages, update your status, and post photo albums or videos. You can link to other accounts such as Twitter or your blog so that your Facebook page stays up to date for all your friends and colleagues. Facebook lets you keep in touch with folks with whom you have a looser connection as well as close friends and family.

Unlike MySpace, Facebook does not allow businesses/organizations to have accounts – only individuals. However, individuals can create pages about their business or organization that can attract “fans” which is a great marketing tool. Both organizations and individuals can announce events, allow people to RSVP, and post comments or videos. Paid advertising is available to promote your fan pages and events.

• Join more than 500 friends of Sherman President Jon Schwartzbauer at www.facebook.com/profile.php?id=543762691
• Join more than 325 friends of Webmaster Charlotte Babb at www.facebook.com/home.php#/profile.php?id=1348581648
• Join more than 250 friends of Alumni Director Marggi Roldan at www.facebook.com/home.php#/profile.php?id=1178410809
• Become a fan of Sherman College and receive our updates at www.facebook.com/home.php#/pages/Spartanburg-SC/Sherman-College-of-Straight-Chiropractic/8937687131

MySpace.com ~ Finding other friends
MySpace is similar to Facebook, but has evolved into more of a place for bands/musicians to connect with fans. It still has the widest audience, though Facebook is rapidly catching up. MySpace includes a blog function to connect with friends and list your updates, much like Facebook, and it’s easy to post pictures and video.

• Join Sherman’s MySpace friends: www.myspace.com/shermancollege

Twitter.com ~ What are you doing now?
Twitter is a micro-blogging service that lets you post short comments (140 characters) called “tweets” from your computer or phone. You can schedule tweets ahead of time using services such as tweetlater.com or scan the Twittersphere with TweetDeck.com to find the hot topics. Twitter is quick to use and see who is tweeting what so you can add your 2 cents. You can search for people who share your interests and “follow” them to see their tweets on your profile.

• Follow Sherman’s updates at http://twitter.com/shermanchiro
• Follow President Jon Schwartzbauer’s updates at http://twitter.com/shermanprez
• Follow CSI to stay up to day on Case Study Instruction at http://twitter.com/shermanCSI
• Follow the public relations office for college and social media info at http://twitter.com/shermanPRgirl

Wordpress.com/Blogger.com ~ A blog is a web site too!
Blog is short for weblog. Think of it as an on-line, public journal. Having a web site makes your business easier to find. The easiest way to have a web site is to start a blog via wordpress.com or blogger.com. Both platforms are easy and intuitive to set up, and both are free. Both feature “pages” which can be treated as static web pages, and you can set the blog to go one of those pages first rather than to the blog itself. Page styles are easy to select or change, and there are hundreds of themes available, plenty of which are professional in appearance.

What makes a blog work for you is posting to it regularly — at least once a week, and more is better. Blog posts tend to be short, up to one page of double-spaced type, focused on one idea, one point. Think of blog entries as short patient education talks or mini-articles. A blog allows search engines to find your web site more easily, and the content that you write makes it easier for your potential patients to embrace you and your philosophy. A blog also allows you to have dialogue with visitors as they leave you comments.

• Find Sherman’s student, staff and faculty blogs at www.sherman.edu/blogs

What’s next?
Now that you know a little more about some of the available social networks, consider which ones might be a good fit for you and your practice. Want to compare social networks and what they offer? Check out our guide to “Which Online Platforms Are Right for You?”

Sherman Welcomes New Trustees

Sherman College of Straight Chiropractic is led by a visionary group of professionals who are dedicated to carrying out the college’s mission, goals and objectives to educate chiropractors, conduct relevant research and serve humanity with high quality care — these people are the members of the Board of Trustees. 

John Hilpisch, D.C., of Lake Elmo, MN, joined the Board of Trustees in June 2008. He is active in his private practice, Hilpisch Upper Cervical Chiropractic, Inc. Hilpisch earned his Doctor of Chiropractic degree from Northwestern College of Chiropractic (NWCC) in 1987 and completed undergraduate studies at Augsburg College and Lakewood College, both in Minnesota. 

Hilpisch is a leader in the William G. Blair Society; he is currently president of the organization and has served on the board from 2004 to present. He has served as Annual Conference Committee chairman and was certified as Blair Technique Proficient in 2005. The organization named him Chiropractor of the Year in 2005. 

In addition, Hilpisch serves on the Continuing Education Committee of the Minnesota Chiropractic Association and is a member of the Foundation of the Advancement of Chiropractic Education and the International Chiropractic Pediatric Association. He is a member of the extension faculty at Palmer College and NWCC.

Chiropractor, author and consultant Michael Lenarz, D.C., of Mount Vernon, WA, joined the board in June 2008. His book, The Chiropractic Way, (Bantam Books, 2003) was the first introductory book published on chiropractic by a major publisher. 

Lenarz is founder of Health First Chiropractic, with four upper cervical offices, serving clients throughout northwest Washington State, and one office under the name of Dynamic Life Chiropractic, serving people in Birmingham, MI. He previously served as a consultant with Five Star Management, working with chiropractors throughout North America as a business management consultant.

Lenarz earned his D.C. degree from Sherman College in 1987 and completed business and pre-chiropractic courses at the Community College of Allegheny County, University of Miami and University of Pittsburgh; he completed the Blair Chiropractic Primary and Advanced Trainer Certification in 2007. 

He is a member of the William G. Blair Society, Washington State Chiropractic Association, Sherman College of Straight Chiropractic Alumni Association and Sherman College Board of Regents. Lenarz has presented at numerous public speaking engagements over many years at local, regional and national chiropractic functions and institutions. He received the B. J. Palmer Philosophy Distinction Award at his Sherman graduation in 1987, and the Blair Chiropractic Society named him Chiropractor of the Year in 2003.

Kelley P. Jones, M.B.A., of Duncan, SC, joined the board in August 2008. Since 2004 she has served as executive assistant to the president at Spartanburg Community College (SCC), and in early 2009 was named interim executive director of the SCC Foundation. 

Jones manages Spartanburg Community College’s marketing and public relations department, represents the college at business and community events and works with the South Carolina General Assembly. She received her masters in business administration from the University of South Carolina and a bachelor’s degree in mathematics from Clemson University. She formerly served as a marketing analyst and planner for Milliken and Company.  

In addition to the Sherman College board, she serves on the board of the Adult Learning Center in Spartanburg. She previously served as chairman of the board of directors of the Reidville Road Readiness Center and as president of the PTOs of Florence Chapel Middle School and River Ridge Elementary.

Creating a Legacy

by Vice President for Enrollment Services Lisa Hildebrand, M.A.

Pictured are Jerry Tishman, D.C., ’76, and his son, Blake, a Legacy Scholarship recipient.

With more and more children of Sherman College graduates becoming interested in following in their parent’s chiropractic footsteps, Sherman College recognized an opportunity to help make their dreams come true. That’s why we proudly offer the Legacy Scholarship program.

We established Legacy Scholarships to thank those alumni who have the confidence in Sherman College to refer their children to us for their chiropractic education.  This aptly named scholarship perpetuates the legacy of the Sherman College tradition by providing scholarships to incoming students who are children and step-children of Sherman College and Penn Straight graduates.

“I was quite pleased to learn about the Legacy Scholarship,” says Courtney Bond, a third-quarter student from Pittsburgh, PA. Courtney is the daughter of Gail and Arthur Bond, D.C.s, Sherman College graduates from 1978 and 1979, respectively. “I only wish I could receive double the scholarship since both of my parents are Sherman grads!” 

The scholarship awards eligible students $300 per quarter and is renewable for the entire time of enrollment, as long as the student maintains a full-time course load and satisfactory academic progress. 

Do you have a child who might be interested in following your chiropractic path at Sherman College? Contact our Office of Admission for more information and to speak with an admission counselor about current admission and GPA requirements. You can reach us at 800-849-8771, ext 222, or admissions@sherman.edu. We’d love to welcome your family to ours!

Sherman Welcomes Faculty, Staff; Hildebrand Named VP

Alena Coleman, D.C., joined the faculty as associate dean of clinical program in November. She has a B.S. degree from Texas Southern University, a D.C. degree from Palmer College and an M.S. degree in instructional design from Syracuse University (2008). She previously served as a faculty member in the diagnosis department of New York Chiropractic College for three years. She originally hails from Chicago, IL. 

Crissy Lewis joined the staff as administrative assistant for Academic Affairs. The Spartanburg native earned a B.A. degree from University of South Carolina Upstate in 2006 and is currently pursuing an M.L.I.S. degree through the University of South Carolina.   

 

Sarju Raiyani, M.D., is an assistant professor of basic sciences. He has a B.S. from the University of South Carolina, an M.A. from the College of St. Scholastica and an M.D. from Medical University of Selesia. He teaches Anatomy I, Anatomy III and Cardio Physiology.  

Missy Sandor was named director of continuing education in October. She has a B.S. from the University of South Carolina Aiken in business administration, and has enjoyed working in the hospitality and architectural sectors. 

 

Patti Thomas is part-time administrative assistant for the Institutional Advancement Office. Her experience includes customer service, finance and database administration. She has her own business as a biofeedback specialist and massage therapist.  

 

Roberta Thomas is executive administrative assistant to President Jon Schwartzbauer. Her experience includes executive administrative positions in medical-surgical and psychiatric hospitals in Rhode Island, and with a restaurant corporation in Spartanburg. Born and raised in southern California, Roberta has three adult children and four grandchildren.  

Guangming Wu, Ph.D., is an assistant professor of basic sciences and teaches Anatomy. He has a Ph.D. from Shanghai Medical University (now Medical College of Fudan University) in Shanghai and a master’s degree from Jiangxi Medical College of China. Wu was a post-doctoral fellow at the Shanghai Institute of Physiology, Chinese Academy of Sciences in Shanghai, and a teacher at the Shantou Medical University in Guangdong. Prior to joining the faculty at Sherman, Wu was a research scientist at Vanderbilt Eye  Institute of Vanderbilt University.

Hildebrand Named Vice President for Enrollment Services at Sherman 

Lisa A. Hildebrand has been named vice president for enrollment services and is spearheading the college’s efforts to build student interest in chiropractic as a career and increase enrollment in the D.C. program. 

“Lisa has been a key leader on our admission team for more than 10 years, and we are fortunate to have the opportunity to call on her in-depth knowledge of Sherman College and the chiropractic profession,” said President Jon Schwartzbauer, D.C.  

Hildebrand has been with the college since 1997, when she joined the staff as admission administrative assistant and later admission counselor. In 2000, she was promoted to director of admission, carrying out the day-to-day management of the Admission Office. She holds a master’s degree in counseling from Webster University and a bachelor’s degree in biology from the University of Rhode Island. Hildebrand teaches Sherman College’s Abnormal Psychology course. 

During her tenure in the Sherman Admission Office, Hildebrand has served as international student advisor; facilitated 3+1 admission agreements with other colleges; created the My Scholarship program; helped expand the college’s undergraduate recruiting efforts; worked to build chiropractic student referrals; implemented social  networking into the office’s daily operations; and improved the college’s communications flow with prospective students.